THE PROCESS

How We Work

1

Analysing

Often as marketing professionals, we are expected to dive into a business and start contributing as quickly as possible to deliver a positive outcome. Sometimes the business is already underway. Other times there are vague notions about what the business is or why it exists. We face a lot of ambiguity & confusion as marketing professionals and it’s our job to clarify the scope, requirements, and marketing objectives as quickly as possible.

But that doesn’t mean that it makes sense to get ourselves knee-deep into the detailed requirements right away. Doing so could very likely mean a quick start in the wrong direction.

Taking some time, whether that’s a few hours, few days, or at the very most a few weeks, to get oriented will ensure you are not only moving quickly but also able to be an effective and confident contributor on the project.

2

Planning

We will design and plan how to promote your products and services to your current and prospect audiences. Whether that be desktop, mobile or tablet.

We can help you to use the most effective mix of online channels, SEO, Paid Search, Social Media or Email to target them effectively, attract their attention, drive them to your website and encourage them to take action… all within set budgets.

Let us help you to deliver your key message at the right time, in the right format on the right channel. It’s what we’re best at!

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3

Executing

Executing the plan into campaigns & writing effective ads is one of the fundamental tasks of creating your online ad presence. It’s critical to learn about the triggers and behaviours of the targeted audience. 

We will create A/B testing which usually only nets you a boost of a few percentage points with every successful change. But those small jumps in traffic and conversions can eventually add up to big numbers & help a lot in the data needed for optimisation.

4

Optimising

Now that your campaigns are up and running, we are ready to make adjustments as necessary to improve their performance.

We will absolutely leverage customer behavioural and demographic data that we collected from previous campaigns. Not only does this make for deeper and more insightful analysis, but customers also appreciate that we’re customising the message just for them.

Ultimately, our target is to get more positive outcome whilst spending less of your budget.

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5

Reporting

Once we’ve got your campaigns optimised, it’s time to sit back and reap the rewards. Right?

Not quite. We still have to be accountable for the time and resources invested in these campaigns. Are they bringing value to the business? What’s the ROI? Does the optimisation help significantly?

Reporting on campaign performance is an essential process of the journey, If we want to properly communicate how effective your marketing campaign optimisation efforts have been, we need to speak the language of hard numbers.

branding

We will help you create a brand. A name that will last forever. An identity for your consumers to associate themselves with. 

Marketing

Execution on a high level of strategic and direct marketing. Aiming for the best results with the highest effeciency and cost- control in mind.

Advertising

When it comes to advertising, together we will be creative, agile and ready to explore new ideas. Ready to learn and improve and do it all again.